Cookie Policy

Last updated: 24 April 2026

This Cookie Policy explains what cookies and similar tracking technologies we use on essentialcareplus.com, why we use them, and how you can control them. Read alongside our Privacy Policy.

1. What cookies are

Cookies are small text files stored on your device by your browser when you visit a website. They allow the site to remember your actions and preferences over time. We also use related technologies such as pixels, local storage, and SDKs; all are covered by this policy.

2. Categories we use

  • Strictly necessary: enable core functionality such as login, cart, and checkout. Cannot be disabled.
  • Performance and analytics: help us understand how visitors use the site so we can improve it. Google Analytics 4, anonymised.
  • Functional: remember preferences such as language, recently viewed products.
  • Marketing: measure campaign effectiveness and personalise communications. Klaviyo, Meta Pixel where active.

3. Third parties

  • Cloudflare: security and performance (necessary).
  • Google Analytics 4: aggregated usage analytics (performance).
  • Google Site Kit: Search Console integration (performance).
  • Klaviyo: email and SMS identification (marketing).
  • Stripe, PayPal: fraud prevention during checkout (necessary).
  • Trustpilot: review widgets (functional).

4. How long cookies last

Session cookies expire when you close your browser. Persistent cookies stay for a defined period, typically up to 13 months for analytics and marketing. You can clear cookies at any time in your browser settings.

5. Your choices

On first visit we display a consent banner. You can accept all, reject non-essential, or customise your choice. You can change your settings at any time by clicking “Cookie Settings” in the footer. Browser-level controls are also available; refer to the help pages of Chrome, Firefox, Safari, or Edge.

6. Do Not Track

We respect the Global Privacy Control signal where it is sent by your browser.

7. Changes

We may update this policy as our vendors change. The “last updated” date above reflects the most recent version.

8. Contact

Cookie questions: privacy@essentialcareplus.com.

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